School Teeth
A unique proposition (orthodontics delivered to the school gate) that wasn't clear online. We recrafted the brand story and built a homepage wireframe that any designer could bring to life.
Your Story.Start your rewrite
Rewrite Your Story · by Shaz Memon, founder of Digimax
Turn confusion into clarity.Turn visits into conversions.
A 1-on-1 homepage strategy and copywriting service that uncovers what truly sets you apart, so your website finally sells you as well as you sell yourself in person.
The problem
Your website isn't telling your story
Visit a business's website, then speak to the founder behind it. More often than not, you'll find yourself thinking, “I had no idea you did that,” or “You're actually amazing at this.” Put that same founder in front of a potential client, and the sale is almost guaranteed.
But when it's left to the website alone, the visitor often leaves unclear about what the business truly offers, why it's exceptional, why it matters now, or why they should choose it. It's a flaw that silently bleeds trust, sales and potential with every visitor who walks away unconvinced.
The solution
Before a single pixel is designed, we get the story right
Rewrite Your Story is a collaborative process that uncovers what truly sets you apart, addresses your audience's doubts and pain points, and shapes your message so it connects instantly. It gives your website a far greater chance of success and turns visitors into believers.
“It's like getting a brand new website without the pain and uncertainty involved.”
Why it matters
01
Audiences have never been more distracted
“I've been designing for 25 years, and I've never seen a time where audiences are as distracted as they are today.” Confusion sends even ready-to-buy clients to a competitor who communicates more clearly.
02
Human connection sells
There's a whole journey before a client ever speaks to you, and unanswered questions push them away. Your homepage has to do that talking for you.
03
Strategy before design
Big brands invest heavily in messaging, clarity and reassurance before design. Rewrite Your Story brings that same thinking to your business, backed by the Digimax success formula and proven data.
Who it's for
You already have a website
You have a site and a designer, but it isn't converting. We create the messaging and wireframe; your designer builds it.
You're planning a new site or redesign
Get the foundations right first. This step makes your new site significantly more profitable in the long run.
The framework
Seven steps from confusion to clarity
- 01
Your visitor arrives
You have seconds. They're distracted, sceptical and unsure if you're right for them.
- 02
The disconnect appears
They want to know what you do, how you solve their problem and why it matters now.
- 03
Your message misses the mark
Value buried in vague wording, jargon or design-first thinking.
- 04
We uncover your value together
Guided sessions reveal what truly sets you apart.
- 05
We get inside your audience's mind
Their fears, doubts, desires and triggers.
- 06
We create a conversion-focused wireframe
Clear, persuasive messaging. No fluff, no guesswork.
- 07
You receive a blueprint for success
Ready for your designer to bring to life.
The process
Five steps to a story that converts
- Step 1
Discovery questions
A focused online form (30–45 minutes) designed to uncover your winning formula. Most clients say the exercise alone brings new clarity.
- Step 2
Deep dive
I review your answers and dig deeper to sharpen the insight.
- Step 3
Homepage copywriting
You receive a recorded video presentation with headline options and the thinking behind every word. We refine together, usually in 3–4 rounds. “Ah, finally, I'm able to communicate just how incredible my offering really is.”
- Step 4
Wireframe blueprint
A clear content-flow blueprint for the layout and structure of your homepage.
- Step 5
Handover
Your story and blueprint go to your designer, desktop first and then mobile-optimised. I'm happy to take a final look to make sure it's carried through beautifully.
The outcome
Your website and your conversations, finally aligned
Approach your website and marketing with complete confidence, knowing you've done the deep work to understand your clients and how to guide them toward action. Your personal conversations are backed seamlessly by your website. A true tag team that works.
Case studies
Edudent
A highly respected educator whose digital presence didn't reflect their value. We recrafted the story, then took it from wireframe into design as part of their rebrand.
“We worked with Shaz on a website development project aimed at refining our messaging for greater clarity and impact, and the results exceeded expectations. His deep understanding of both design and communication significantly elevated the final product beyond what we had originally envisioned. Communication was consistently clear, responsive and proactive, making the entire collaboration seamless and enjoyable.”
Pricing
Rewrite Your Story
£3,750 + VAT
Special offer: existing Digimax SEO clients pay £2,750 + VAT.
- Discovery questionnaire and deep dive
- Homepage copywriting with presentation
- Refinement rounds
- Conversion-focused wireframe blueprint
- Handover to your designer
- Personally led by Shaz
Implementation (optional)
£1,000 + VAT flat rate
Don't have a website designer? I'll get your new homepage built and live for you, typically within about 2 weeks of sign-off.
Ask about implementationHomepage only, the most important page on your website.
FAQ
Questions, answered
Is this a full website redesign?+
No. It's a content- and conversion-focused homepage service. The result is well designed, but the focus is messaging, structure and patient conversion.
Will it work on mobile?+
Yes. Once the desktop version is signed off, we optimise the mobile version, where most of your visitors are.
How long does the questionnaire take?+
Around 30–45 minutes, and most clients find the exercise valuable in itself.
I don't have a website designer. Can you build it?+
Yes. Implementation is a flat £1,000 + VAT, typically live within about 2 weeks of approval.
Why not just rebuild the whole website?+
It's faster and more cost-effective, and it starts improving conversions now. It's ideal when a full rebuild would be premature.
What should I ask my website designer?+
We've written two emails you can copy and send, one before we start and one once your wireframe is ready.
Before engagement
Dear [Name],
I'm currently working with a conversion rate optimiser in the dental marketing space who has suggested some improvements for the homepage you designed. The updates will focus on the homepage content, structure, and call-to-action placement. A wireframe will be provided, and based on his experience, the changes are likely to take between 7–10 hours.
I have two quick questions for you:
1. Would you be happy to assist me with this update?
2. Could you provide a ballpark flat-rate cost for a homepage redesign based on a new content brief? This would be within the existing site design, but with adjustments to layout and the addition of new sections where needed.
Thank you,
After engagement
Dear [Designer Name],
I hope you're well!
I wanted to say thank you again for all the hard work you've put into the website. We've been really pleased with the design and the way you've brought the brand to life. It's been very well received, and we genuinely appreciate the time, care and creativity you've invested in the project.
As we've continued to grow the business, we've found ourselves thinking more about how visitors experience the homepage and what happens in those first few moments when someone lands on the website. Like most businesses, we're always looking for ways to improve how effectively the website communicates what we do and encourages prospective patients to take the next step.
With that in mind, we recently went through a strategic homepage review with a specialist who has extensive experience in Conversion Rate Optimisation for the dental sector. Rather than focusing on visual design, the process centred around visitor psychology, messaging, content hierarchy and the questions patients are subconsciously asking as they browse a website.
The outcome of that process is a homepage wireframe, which you can view here: [LINK]
I wanted to share it with you because we'd love your help bringing the thinking behind it into the existing website.
Importantly, this isn't intended to replace the design work you've already done, nor is it a request for a complete redesign. In fact, one of the reasons we chose this route was because we wanted to build upon the existing website rather than start again from scratch.
The wireframe is simply a blueprint for content flow and messaging. It focuses on what information is presented, the order in which visitors receive it, and how the homepage guides someone from initial interest through to enquiry. The visual design, imagery, styling, spacing, typography and overall presentation are still very much areas where we're looking to your expertise and judgement.
You'll also notice various images throughout the wireframe. These are there purely to indicate placement and intent rather than being recommendations for the final design. We'd very much welcome your thoughts on what imagery, layouts and design treatments would work best within the framework provided. It is prescriptive in the sense that the positioning of each element, call to action and message has been carefully considered and intentionally placed. However, it should not be viewed as a pixel-perfect implementation guide. We are relying on your expertise to bring the structure to life in a way that works best within the existing design and brand.
The overall objective is simply to help visitors understand the value of the practice more quickly, build trust earlier in the journey and make it easier for them to enquire when they're ready.
From our discussions, we've been advised that implementing this type of homepage refinement within an existing website typically takes somewhere in the region of 6 to 8 hours, although we completely appreciate you'll be best placed to assess the actual effort involved once you've reviewed everything.
If anything within the wireframe is unclear, please let me know. I would be more than happy to introduce you directly to the person who developed it so that everyone is aligned and the implementation process is as smooth as possible.
Thank you again for all your work so far. We value the relationship we've built and are excited to see how this additional layer of strategy can be incorporated into the strong foundation you've already created.
Kind regards,
[Client Name]